Map Impact Logic and Commercial Alignment
The founder maps direct and indirect beneficiaries, detailing the causal logic that links venture activities to tangible positive outcomes. They critically evaluate how impact drives commercial viability while rigorously auditing claims to eliminate impact-washing risks.
Completing this action establishes a robust Theory of Change that links social or environmental outcomes directly to financial return. It protects the parent task outcome by eliminating superficial impact claims and ensuring commercial and non-financial goals reinforce each other.
The founder must deliver an articulated impact logic map specifying primary beneficiaries, key activities, intended outcomes, and potential negative spillover risks. They must also produce an impact-washing vulnerability assessment that flags and corrects unsubstantiated claims.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
Who are your primary beneficiaries, and what empirical evidence proves your product actually improves their outcomes?
- 2
Where does your Theory of Change rely on unverified assumptions regarding user behaviour or market adoption?
- 3
How does generating unit revenue directly correlate with scaling your positive social or environmental impact?
- 4
Which of your current marketing or investor statements carry the highest risk of being labelled impact-washing?
- 5
What unintended negative consequences could arise from your business model as you scale operations?