Market Pull Evidence Scan

Complete a focused intervention that advances Market Pull Evidence Scan. The objective is to remove ambiguity around market pull evidence scan, give the founder a decision-ready output, and make it clear whether the venture should progress, repeat the task with stronger evidence, escalate to expert support, or move into a linked stage.

Bertie or a programme manager assigns Market Pull Evidence Scan when the venture needs a decision-ready output for this group. Typical triggers include group-gate reviews, evidence gaps identified by the co-pilot or founder request.

founder profile; initial idea or opportunity notes; sector interests; early assumptions; available market signals; specific context for market pull evidence scan.

1. 1Clarify the Objectives of Market Pull Scanningexpand_more

   Establish why evaluating organic demand signals is vital for the venture at this specific junction. Define what constitutes true market pull versus artificial interest created by aggressive push marketing or direct sales effort.

   Objective

   Completing this action defines clear parameters for evaluating genuine buyer demand without confusing it with promotional push. It prevents the venture from misinterpreting top-of-funnel curiosity as commercial pull, ensuring subsequent data gathering targets authentic market momentum.

   What's expected

   The founder must document a clear scope document defining market pull for their target sector. This must detail the boundary between proactive outreach results and inbound commercial urgency from prospective buyers.

   Consultant stress-test · 5 questions

   1. 1.What specific criteria are you using to distinguish genuine inbound market pull from interest generated by your own sales push?
   2. 2.Why is evaluating market pull critical at this exact phase of your venture thesis development?
   3. 3.How does your definition of market pull account for long enterprise sales cycles where interest manifests slowly?
   4. 4.What baseline of buyer urgency must be present for you to categorise a signal as organic demand?
   5. 5.How will failing to isolate true pull at this stage skew your downstream financial and go-to-market assumptions?

   Open action arrow_forward
2. 2Scope Specific Market Pull Signals and Metricsexpand_more
3. 3Extract Existing Customer and Channel Intelligenceexpand_more
4. 4Synthesise the Market Pull Evidence Scan Assetexpand_more
5. 5Stress Test Pull Evidence and Signal Rigourexpand_more
6. 6File Data Room Asset and Determine Next Actionexpand_more

• A data-room asset titled Market Pull Evidence Scan
• A clear task output, updated venture DNA and recommended next action
• It should update the venture DNA with specific evidence or decisions about market pull evidence scan, create a visible milestone in the founder journey, and generate one or more recommended next tasks

A mentor or evaluator can review the output at the group gate. Programme managers can require an advisor checkpoint before Bertie moves the venture forward.

Draft your output and let Bertie review it