Assemble Idea Dossier and Baseline Evidence
Compile all primary customer interview notes, market data, early prototypes, and unit economic assumptions collected during the discovery stage into a single review dossier. Organise these inputs into a structured format that explicitly connects problem hypotheses with initial market signals.
Aggregating all primary research and market data into one accessible location creates an objective foundation for evaluation. This prevents selective memory bias during the review and ensures the kill-or-continue assessment is grounded in verifiable evidence.
The founder must present a structured data-room asset containing categorised primary interviews, competitive benchmarks, and preliminary business model assumptions. Every core assertion about the problem, customer, and market size must link directly to a specific evidence source.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What proportion of the assembled evidence relies on primary customer validation rather than secondary market reports?
- 2
How have you accounted for selection bias in the customer interviews included in this dossier?
- 3
Where in this dossier are the raw, unedited notes that contradict your initial core thesis?
- 4
Why do you believe this dataset is sufficient in size and depth to justify a stage-gate decision today?
- 5
How does the quality of this evidence stack up against the technical or regulatory complexity of the target market?