Gather Commercial and Channel Performance Inputs
Audit and consolidate existing acquisition data, historical funnel metrics, and customer behaviour analytics. Collect baseline cost-per-acquisition figures, conversion rates, and channel assets required to execute the backlog.
Compiling baseline data ensures that growth experiments are grounded in historical commercial reality rather than arbitrary estimates. It provides the reference point necessary to measure real uplift and validate statistically meaningful results.
A comprehensive input audit document detailing current funnel conversion rates, channel unit economics, and target audience assets. The founder must benchmark existing baseline metrics with source data verified from analytics platforms.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What data sources were used to establish your baseline conversion rates, and how reliable are they?
- 2
How do you account for historical channel seasonality or external noise in your baseline metrics?
- 3
Which essential tracking or analytics capabilities are currently missing that could invalidate your results?
- 4
Why do you believe your historical acquisition costs represent a true reflection of scalable performance?
- 5
How will you ensure customer feedback gathered during tests is captured systematically alongside quantitative metrics?