Audit Evidence Rigour and Uncover Commercial Biases
Critically audit the interview transcripts and discovery report for confirmation bias, leading questions, and superficial enthusiasm. Score the evidence strength of customer responses based on past behaviours and concrete commitments rather than polite future intent.
Auditing the evidence prevents the venture team from advancing on false positives or polite encouragement from industry contacts. It elevates the overall credibility of the spinout business case before presenting findings to investors or university grant panels.
The team must produce an Evidence Quality Audit scoring each key assumption against hard commitments such as follow-up data sharing, letter of intent requests, or pilot trial budgets. Any soft or speculative responses must be flagged as unvalidated and scheduled for further testing.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
How much of your positive customer feedback consists of polite compliments rather than hard commitments like data sharing or pilot budgets?
- 2
Where in your interview logs did you observe team confirmation bias leading to misinterpretation of customer statements?
- 3
How did you score the reliability of interviewees who do not directly own the budget required to purchase your solution?
- 4
What critical operational or regulatory objections were raised that your team has minimised in your synthesis?
- 5
If an investor stress-tested your top three customer quotes today, what underlying evidence proves they reflect actual buying behaviour?