Execute Field Interviews and Synthesise Discovery Artefact
Conduct intensive field interviews across the target ecosystem, logging verbatim customer responses, operational nuances, and unprompted pain points. Synthesise these insights into a decision-ready ICURe Customer Discovery Report that details confirmed, refuted, or adapted commercial assumptions.
Executing this field work transforms abstract academic hypotheses into empirical market evidence derived directly from prospective buyers. It delivers the core decision-ready asset that dictates whether the venture should launch, pivot, or remain in the lab.
The founder must deliver a completed ICURe-Style Customer Discovery Report documenting at least 30 to 50 structured interviews with transcript notes, a refined value proposition, and an updated assumption log. The output must clearly articulate whether market signal supports progression to commercial licensing or spinout formation.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What proportion of your completed interviews were with true economic buyers with budget authority, compared to technical advisors or researchers?
- 2
What explicit, unprompted evidence of pain severity did prospective customers demonstrate during these interviews?
- 3
How did you handle contradictory feedback between different stakeholder groups within the same target enterprise?
- 4
Which core technical feature derived from your university IP was deemed irrelevant or secondary by the commercial market?
- 5
What specific qualitative data points in this artefact justify your conclusion to progress, pivot, or halt development?