Partner Type Selection

Complete a focused intervention that advances Partner Type Selection. The objective is to remove ambiguity around reseller, integration, channel, strategic, ecosystem or distribution partner selection, give the founder a decision-ready output, and make it clear whether the venture should progress, repeat the task with stronger evidence, escalate to expert support, or move into a linked stage.

Bertie or a programme manager assigns Partner Type Selection when the venture needs a decision-ready output for this group. Typical triggers include group-gate reviews, evidence gaps identified by the co-pilot or founder request.

target partner type; value proposition; product readiness; commercial model; current partner conversations; specific context for reseller, integration, channel, strategic, ecosystem or distribution partner selection.

1. 1Clarify Objectives of Partner Type Selectionexpand_more

   Establish why the venture requires a strategic partnership at this growth stage and define the specific commercial problem it solves. Map how selecting the right partner archetype aligns with overall go-to-market and scaling goals.

   Objective

   Defining the exact scope prevents the founder from pursuing misaligned distribution or co-selling arrangements. It ensures all subsequent evaluation criteria directly serve the venture's immediate scaling priorities.

   What's expected

   The founder produces a concise mandate document outlining the primary strategic driver for partnering. This must explicitly state what commercial success looks like and identify key non-negotiable criteria.

   Consultant stress-test · 5 questions

   1. 1.What specific commercial bottleneck are you attempting to solve through a partnership rather than direct execution?
   2. 2.How does introducing a partner archetype at this juncture alter your core margin structure and customer ownership?
   3. 3.What evidence demonstrates that your target customers actually want to buy or integrate through a third party?
   4. 4.How do you ensure this partnership strategy does not distract from validating your core direct sales motion?
   5. 5.Why is this specific growth task a priority now, rather than scaling internal channels further?

   Open action arrow_forward
2. 2Evaluate and Select Target Partner Archetypesexpand_more
3. 3Collate Data and Internal Capability Profileexpand_more
4. 4Draft the Partner Type Selection Frameworkexpand_more
5. 5Stress Test Framework and Audit Evidenceexpand_more
6. 6Log Asset and Prioritise Next Actionexpand_more

• A data-room asset titled Partner Type Selection
• A clear task output, updated venture DNA and recommended next action
• It should update the venture DNA with specific evidence or decisions about reseller, integration, channel, strategic, ecosystem or distribution partner selection, create a visible milestone in the founder journey, and generate one or more recommended next tasks

A mentor or evaluator can review the output at the group gate. Programme managers can require an advisor checkpoint before Bertie moves the venture forward.

Draft your output and let Bertie review it