Adjacent Market Opportunity Scan

Complete a focused intervention that advances Adjacent Market Opportunity Scan. The objective is to remove ambiguity around adjacent market opportunity scan, give the founder a decision-ready output, and make it clear whether the venture should progress, repeat the task with stronger evidence, escalate to expert support, or move into a linked stage.

Bertie or a programme manager assigns Adjacent Market Opportunity Scan when the venture needs a decision-ready output for this group. Typical triggers include group-gate reviews, evidence gaps identified by the co-pilot or founder request.

founder profile; initial idea or opportunity notes; sector interests; early assumptions; available market signals; specific context for adjacent market opportunity scan.

1. 1Clarify Task Purpose and Strategic Scopeexpand_more

   Define why an adjacent market scan is required at this precise moment in the venture journey. Map out the exact boundaries of your core market to understand where adjacency begins and ends.

   Objective

   Establishing absolute clarity on task scope prevents wasted effort on irrelevant market sectors. It aligns your exploratory focus with the core venture thesis, ensuring subsequent analysis directly informs expansion or pivot strategy.

   What's expected

   You must produce a documented rationale setting out the specific strategic triggers for investigating adjacent markets. This output must include clear definitions of your core market boundaries and explicit success criteria for adjacent targets.

   Consultant stress-test · 5 questions

   1. 1.What specific strategic pressure in your core market makes exploring adjacencies a priority right now?
   2. 2.How precisely have you drawn the boundary between your core market and an adjacent one?
   3. 3.Why are you looking at adjacencies before fully validating or capturing your primary target market?
   4. 4.What explicit decision will this scan enable that you cannot make with your current market data?
   5. 5.How does success in an adjacent market reinforce, rather than distract from, your primary venture logic?

   Open action arrow_forward
2. 2Define Adjacent Scanning Vectors and Criteriaexpand_more
3. 3Assemble Core Venture and Market Dataexpand_more
4. 4Synthesise Findings into Opportunity Matrixexpand_more
5. 5Stress Test Evidence and Assumption Strengthexpand_more
6. 6Update Venture DNA and Select Trajectoryexpand_more

• A data-room asset titled Adjacent Market Opportunity Scan
• A clear task output, updated venture DNA and recommended next action
• It should update the venture DNA with specific evidence or decisions about adjacent market opportunity scan, create a visible milestone in the founder journey, and generate one or more recommended next tasks

A mentor or evaluator can review the output at the group gate. Programme managers can require an advisor checkpoint before Bertie moves the venture forward.

Draft your output and let Bertie review it