Clarify Task Purpose and Strategic Scope
Define why an adjacent market scan is required at this precise moment in the venture journey. Map out the exact boundaries of your core market to understand where adjacency begins and ends.
Establishing absolute clarity on task scope prevents wasted effort on irrelevant market sectors. It aligns your exploratory focus with the core venture thesis, ensuring subsequent analysis directly informs expansion or pivot strategy.
You must produce a documented rationale setting out the specific strategic triggers for investigating adjacent markets. This output must include clear definitions of your core market boundaries and explicit success criteria for adjacent targets.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What specific strategic pressure in your core market makes exploring adjacencies a priority right now?
- 2
How precisely have you drawn the boundary between your core market and an adjacent one?
- 3
Why are you looking at adjacencies before fully validating or capturing your primary target market?
- 4
What explicit decision will this scan enable that you cannot make with your current market data?
- 5
How does success in an adjacent market reinforce, rather than distract from, your primary venture logic?
