Assemble Core Venture and Market Data
Extract current venture capabilities, IP, customer insights, and unit economic constraints from existing venture repositories. Complement this internal baseline with secondary research, market intelligence, industry reports, and preliminary buyer feedback from targeted adjacent sectors.
Gathering rigorous internal and external data ensures the scan is grounded in real operational capabilities and verifiable market dynamics. This prevents you from projecting unrealistically optimistic assumptions onto uncharted market spaces.
You must compile a research dossier containing validated core asset capabilities, secondary industry data for adjacent spaces, and initial expert or customer interview transcripts. All data points must be attributed to verifiable sources with clear confidence ratings.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What proportion of your market intelligence comes from primary industry contacts versus desk research?
- 2
How have you validated that your core IP or operational capability is genuinely transferrable to these adjacent sectors?
- 3
Which critical assumptions in your data set rely on historical trends that may no longer hold true in adjacent sectors?
- 4
How severe are the regulatory or compliance barriers in these adjacent markets compared to your primary domain?
- 5
What evidence demonstrates that prospective buyers in adjacent markets possess a similar willingness to pay?