Synthesise Findings into Opportunity Matrix
Aggregate gathered data into a structured Adjacent Market Opportunity Matrix evaluating total addressable market, go-to-market friction, and capability overlap. Formulate a definitive strategic decision on whether to prioritise, park, or discard each identified adjacent market.
Completing the synthesis converts raw market intelligence into a decision-ready strategic asset. It provides the venture with a defensible roadmap for sequencing market expansion or executing strategic pivots.
You must produce a fully completed Adjacent Market Opportunity Scan artefact, complete with comparative scoring, detailed risk analysis, and an explicit strategic recommendation. The document must explicitly state which adjacent market to target first and why.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What single trade-off was hardest to make when ranking these adjacent market opportunities?
- 2
Why does your top-ranked adjacent market represent a higher risk-adjusted return than doubling down on your core market?
- 3
How robust is your execution timeline given the resource requirements of penetrating this chosen adjacency?
- 4
If your top adjacent market assumption fails within 90 days, what is your clear fallback position?
- 5
How does this opportunity artefact directly alter your core value proposition or unit economic model?