Run Discovery Sprint and Conduct Field Validation
Execute the intensive discovery sprint by conducting structured market interviews, mapping competitive landscapes, and gathering field evidence. The founder tests core value propositions and timing logic against real-world industry feedback.
Running the module transforms theoretical opportunity hypotheses into empirically tested market insights. This provides the ground truth required to validate market logic and commercial viability for the parent task asset.
The founder must generate a comprehensive field evidence log, including transcript summaries from primary market interviews, a competitive map, and validated customer friction metrics. All data points must be attributed to verifiable external sources.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What proportion of your interview responses came from economic buyers rather than end-users who lack purchasing power?
- 2
How did you stress-test whether the target customer's problem is urgent enough to compel a change in existing behaviour?
- 3
Why do you believe your competitive analysis accounts for indirect substitutes and entrenched legacy solutions?
- 4
What contradictory evidence emerged during the sprint, and how did you adjust your assumptions in response?
- 5
How did you isolate genuine willingness-to-pay signals from polite or non-committal interview feedback?