Discover · Group 4
Customer Discovery, Validation & Evidence
This stage is used to create evidence around the problem, customer, urgency, willingness to pay and solution fit.
search
Primary pillars
Problem and CustomerEvidence and MetricsMarket and Category
Typical use cases
Pre-Programme DiagnosticCustomer Discovery SprintGrant ReadinessPublic Seed Funding Readiness
Sample linked playbooks
Customer Discovery / Customer Discovery Sprint-Style ValidationProblem-Solution Fit SprintDesign Partner RecruitmentPivot Review
Journey linkage
Groups this often connects to
Bertie treats groups as reusable modules, not a fixed sequence.
searchGroup 4 · Customer Discovery, Validation & EvidencelightbulbS2 · Opportunity Discovery & Venture ThesisbuildS5 · Product, MVP & Technology DevelopmentpaymentsS6 · Business Model, Pricing & Commercial DesignsavingsS7 · Funding, Grants & Investment ReadinesspsychologyS19 · Continuous AI, Advisor & Data-Room Intelligence
21 tasks
Tasks in this group
Each task produces a named data-room artefact and updates the venture DNA.