Build · Group 6
Business Model, Pricing & Commercial Design
This stage is used to convert customer value into a commercially viable model, pricing logic and financial assumptions.
payments
Primary pillars
Business ModelCommercial and GTMFunding and Finance
Typical use cases
Business Model DesignPricing SprintGTM Preparation
Sample linked playbooks
Business Model and Pricing DesignFinancial Model BuilderMarketplace Model ProgrammeVenture-Scale Economics Review
Journey linkage
Groups this often connects to
Bertie treats groups as reusable modules, not a fixed sequence.
paymentsGroup 6 · Business Model, Pricing & Commercial DesignsearchS4 · Customer Discovery, Validation & EvidencebuildS5 · Product, MVP & Technology DevelopmentsavingsS7 · Funding, Grants & Investment Readinesstrending_upS9 · GTM, Sales, Product-Market Fit & Revenue
18 tasks
Tasks in this group
Each task produces a named data-room artefact and updates the venture DNA.