Evaluate Evidence Quality Source Credibility and Recency
The founder categorises and scores each piece of evidence using a strict framework assessing source authority, data recency, and direct relevance to critical business decisions. They filter out vanity metrics, outdated interview quotes, and feedback from non-ideal customer profiles. This isolates high-integrity data points from speculative noise or biased commentary.
Completing this action isolates high-conviction insights from low-quality, outdated, or biased customer feedback. It guarantees that subsequent strategic choices are based exclusively on verified, decision-relevant evidence rather than polite encouragement.
The founder must deliver an evidence appraisal matrix categorising each data item by recency, source validity, and strategic impact score. Low-integrity sources and stale data points must be explicitly flagged and quarantined from critical decision-making.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
How much of this evidence was gathered within the last 90 days versus early exploratory conversations that may no longer reflect market realities?
- 2
What specific criteria did you use to verify that your interviewees hold actual purchasing authority for this solution?
- 3
How did you filter out polite approval or hypothetical agreement from actual evidence of operational pain?
- 4
Where does your evidence rely on secondary market reports rather than direct, primary validation with target buyers?
- 5
How does the validity of your evidence change if your target customer persona shifts slightly to a neighbouring buyer?