Collate Ground-Truth Primary and Secondary Data Inputs
Gather empirical evidence from customer discovery interviews, user analytics, competitor teardowns, and data-room documentation. Synthesise these inputs to validate each mapped stage with verifiable user behaviour rather than internal assumptions.
Anchoring the journey map in primary and secondary evidence removes founder bias and ungrounded speculation. High-quality inputs ensure the resulting artifact serves as a defensible asset during due diligence and investor review.
The founder must compile an indexed source repository linking every journey stage to raw primary or secondary evidence. Purely speculative assumptions must be clearly flagged and separated from validated facts.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
How many direct customer interviews or observational sessions substantiate the friction points you have mapped?
- 2
Which elements of this journey map rely purely on founder intuition rather than observed user behaviour?
- 3
How does your mapped customer workflow contrast with the actual experience offered by key competitors?
- 4
What discrepancies exist between what prospective customers stated in interviews and how they acted in trial environments?
- 5
How recent and representative is the quantitative usage data backing these proposed adoption triggers?