Construct Synthesis Matrix and Formulate Strategic Decision
Synthesise the structured data into a formal Interview Synthesis Report that explicitly details problem-solution fit conclusions and strategic pivots or progression decisions. The founder articulates precise venture implications, updating core hypotheses based directly on ranked customer evidence.
Completing this core artefact converts customer research into actionable venture strategy. It provides clear proof of market demand dynamics, enabling confident execution on product development or positioning adjustments.
A fully populated Interview Synthesis Matrix and a formal decision memo detailing whether to proceed, pivot, or conduct further discovery. The artefact must detail specific problem priorities, customer workarounds, and quantified willingness-to-pay signals.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What clear evidence in the synthesis matrix justifies your decision to proceed or pivot?
- 2
How does your proposed solution directly address the highest-ranked pain point identified in this artefact?
- 3
Where in the synthesis artefact is willingness to pay explicitly validated by customer commitment?
- 4
What unexpected customer behaviours or workarounds emerged that alter your original venture positioning?
- 5
How robust is the logical bridge between your synthesis conclusions and your upcoming roadmap priorities?