Export Readiness Diagnostic
Export Readiness Diagnostic helps the founder or programme team assess export. Within Internationalisation & Market Entry, it turns a broad or uncertain area of the venture into a concrete Bertie work product that can be reviewed, improved and reused. The task is intentionally discrete: it should produce a specific artefact, decision, evidence item or risk signal rather than general learning notes.
Establish a clear baseline and decision score for Export Readiness Diagnostic. The objective is to remove ambiguity around export, give the founder a decision-ready output, and make it clear whether the venture should progress, repeat the task with stronger evidence, escalate to expert support, or move into a linked stage.
Bertie or a programme manager assigns Export Readiness Diagnostic when the venture needs a decision-ready output for this group. Typical triggers include group-gate reviews, evidence gaps identified by the co-pilot or founder request.
current traction; target geography; customer segment; regulatory assumptions; partner or market access needs; specific context for export.
Audit existing venture assets, financial metrics, intellectual property protection, and team capacity relevant to cross-border expansion. Assemble historical sales data, domestic traction benchmarks, regulatory approvals, and current operational bandwidth into a centralized diagnostic workbook.
ObjectiveCompleting this action alone aggregates all fragmented internal operational and strategic data necessary to evaluate international viability. It establishes an unvarnished empirical baseline for the Export Readiness Diagnostic, ensuring subsequent scoring relies on documented reality rather than selective memory.
What's expectedThe founder must provide a populated input repository containing audited domestic revenues, gross margins, current cap table structure, IP filings, and team resource allocation charts. This documentation must explicitly detail operational headroom and financial runway dedicated to market entry.
Open action arrow_forwardConsultant stress-test · 5 questions- 1.What specific criteria did you use to determine that your domestic sales data is stable enough to underpin international forecasting?
- 2.How have you accounted for the operational drag on your core UK business when pulling key personnel into this diagnostic?
- 3.Which core metrics in your input repository are supported by third-party audit or bank statements rather than internal projections?
- 4.Where are the critical gaps in your intellectual property documentation that could expose you when sharing data across borders?
- 5.How does your current runway account for the capital burn required during the initial diagnostic and setup phase?
- A data-room asset titled Export Readiness Diagnostic
- A diagnostic score, interpretation of the strongest and weakest signals, and a short list of priority interventions
- It should update the venture DNA with specific evidence or decisions about export, create a visible milestone in the founder journey, and generate one or more recommended next tasks
Bertie co-pilot compares market-entry options, identifies localisation and regulatory gaps, prepares partner briefs and recommends local GTM tasks. For this task, it should focus on export, prompt the founder for missing inputs, draft or improve the output, flag weak assumptions, and record the result back into the relevant data-room section.
A mentor or evaluator can review the output at the group gate. Programme managers can require an advisor checkpoint before Bertie moves the venture forward.
