ICP Interview Sourcing
ICP Interview Sourcing helps the founder or programme team execute and capture evidence for sourcing the right ideal customer profile interviewees and tracking outreach quality. Within Customer Discovery, Validation & Evidence, it turns a broad or uncertain area of the venture into a concrete Bertie work product that can be reviewed, improved and reused. The task is intentionally discrete: it should produce a specific artefact, decision, evidence item or risk signal rather than general learning notes.
Run the activity and capture usable evidence for ICP Interview Sourcing. The objective is to remove ambiguity around sourcing the right ideal customer profile interviewees and tracking outreach quality, give the founder a decision-ready output, and make it clear whether the venture should progress, repeat the task with stronger evidence, escalate to expert support, or move into a linked stage.
Bertie or a programme manager assigns ICP Interview Sourcing when the venture needs a decision-ready output for this group. Typical triggers include group-gate reviews, evidence gaps identified by the co-pilot or founder request.
problem hypothesis; target customer assumptions; existing interviews or evidence; current alternatives; evidence log; clear target or activity plan; specific context for sourcing the right ideal customer profile interviewees and tracking outreach quality.
Identify the specific Ideal Customer Profile sub-segment to target, define precise targets for outreach volume and completed interviews, and assign explicit task ownership. Establish quantifiable success metrics, such as minimum response rates and qualified booking thresholds, to evaluate channel performance objectively.
ObjectiveEstablishing precise targets and explicit ownership prevents fragmented execution and ensures complete alignment across the venture team. It sets the empirical baseline against which outreach performance and lead quality are measured, directly enabling robust data-room evidence creation.
What's expectedThe founder must document a clear target segment specification, concrete numerical conversion targets, and named task owners. This must include explicit criteria for what constitutes a qualified interview candidate alongside a strict timeline for execution.
Open action arrow_forwardConsultant stress-test · 5 questions- 1.What specific evidence confirms that this chosen ICP sub-segment has the decision-making authority you require?
- 2.Why have you set these specific outreach volume targets, and how do they mathematically support your validation timeline?
- 3.How will you prevent scope creep if initial outreach yields responses from adjacent, non-ideal customer profiles?
- 4.Which explicit metric will signal that an outreach channel has failed and should be abandoned immediately?
- 5.Who holds ultimate accountability for validating the authenticity and quality of the sourced interviewees?
- A data-room asset titled ICP Interview Sourcing
- A record of execution, evidence gathered, decisions made, follow-up actions and next conversion step
- It should update the venture DNA with specific evidence or decisions about sourcing the right ideal customer profile interviewees and tracking outreach quality, create a visible milestone in the founder journey, and generate one or more recommended next tasks
Bertie co-pilot turns interview notes and customer signals into tagged evidence, detects confirmation bias, scores evidence quality, and recommends validation or MVP tasks. For this task, it should focus on sourcing the right ideal customer profile interviewees and tracking outreach quality, prompt the founder for missing inputs, draft or improve the output, flag weak assumptions, and record the result back into the relevant data-room section.
A mentor or evaluator can review the output at the group gate. Programme managers can require an advisor checkpoint before Bertie moves the venture forward.