Define Scope and Purpose of Jobs-to-be-Done Discovery
Establish the exact boundary and strategic intent of this Jobs-to-be-Done intervention within the broader customer discovery framework. Identify the specific target customer segment and the functional, emotional, or social jobs requiring immediate investigation.
Clarifying the purpose aligns the venture team on the precise boundaries and strategic focus of the discovery effort. It ensures subsequent research efforts remain targeted on actionable customer realities rather than generic user interviews.
The founder must produce a written discovery scope document detailing the target customer profile, candidate job hypothesis, and explicit boundaries. This artefact must clearly state which customer behaviours and market segments are included and excluded from this cycle.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
What evidence forced you to focus on this specific customer job rather than adjacent pain points?
- 2
Why did you choose this target customer segment for JTBD analysis at this precise stage of venture maturity?
- 3
How do you ensure this scope isolates underlying functional jobs rather than superficial product feature requests?
- 4
What specific strategic decision will this discovery work enable once completed?
- 5
How does this discovery scope align with your current assumptions regarding market size and urgency?