Synthesise Findings into a Decision-Ready Artefact
Consolidate raw evidence into a structured Jobs-to-be-Done matrix that maps the complete customer journey from trigger event to final outcome. Formulate clear, evidence-backed conclusions on solution fit, switching barriers, and venture positioning.
Completing this artefact turns fragmented discovery notes into an actionable strategic tool for product and business design. It equips the founder with the concrete evidence required to make a definitive progress, pivot, or escalate decision.
The founder must produce a finalised, fully populated JTBD Discovery Framework document that links customer triggers, jobs, workarounds, and outcomes directly to strategic implications. The document must culminate in an explicit, evidence-backed directional choice for the venture.
Five questions an expert would ask when reviewing your output
Use these to challenge assumptions, pressure-test your logic, and check the quality of this action's output in the context of the parent task and wider venture development.
- 1
How strongly does your synthesized value proposition outperform the customer's existing workaround?
- 2
Why would a customer bear the switching costs and operational risk to adopt your proposed solution?
- 3
What critical logic gaps remain in your mapping from customer trigger to desired outcome?
- 4
How directly do these findings challenge or invalidate your original core value proposition hypothesis?
- 5
What precise commercial trade-offs must the venture make based on the evidence presented in this artefact?